Wednesday, June 11, 2014

Wholesale Jennifer Valentine Jewelry (gone but not forgotten.)(I learned a lot)

pink line of Creative Co-op Jewelry (being discontinued)
 With the almost complete  phase out of my wholesale Jennifer Valentine Jewelry line with Creative Co-op, comes the inevitable feeling of total failure. And some tough lessons learned as well...but right now, the failure part and the "what if?" questions that invariably go through my mind.
I was told it was strictly a business decision and not to take it personally...that jewelry lines do not last very long...and i thought, well, no one told that to my idol, Miriam Haskell. Her jewelry line has outlived HER!
     The truth is, if I had it to do over again, there would have been much I would have done differently.  But I suppose that is where that cliché about  hindsight comes from. It is always easier to look back and see where things may have gone awry...but the truth is, that I know in my heart that I did my absolute best. It is really difficult for me because I thought that this "partnership" was going to be the thing that i stayed up all of those nights for, falling asleep with my pliers in my hands...
And that voice in my head that told me to keep going...surely the answer was Creative Co-op. That was the reason. My dreams had finally been realized.
It was all finally going to be ok.
Because the royalty checks were going to be the answer to the financial poverty that is all that I have known my whole adult life. (I say financial poverty, because I have never been impoverished of spirit or joy or gratitude!)
I am right back where I began, wondering what to do. Living below the national poverty line and struggling to make ends meet. Feeling like i have, once again,  failed myself and my children. I wanted my children to see that it was worth it. That hard work pays off. That the underdog can win...That all those nights i worked away at my little table were worth it.
I wanted to be their hero.
I'd be lying if I said that it didn't really sting when my boss asked for more products, only to later say that my line was being discontinued.
I'd be lying if i said i did not take it personally.
I'd be lying if i said i didn't still cry about that loss...and the loss of that identity...that feeling of "Look Ma, I finally managed to make something of myself!"
The truth is though, that i adore my work.
Giving it up, for me, would be like not breathing. 
I just cannot give up.
     I make pretty things that make women all over the world feel better...I create pretty things that become part of their life story.  I bring what one of my customers called "necessary beauty" to her life. That is what keeps me going, when I am doubtful.
I teach local women through the library system, how to make their very first pairs of earrings...i witness the look of joy and accomplishment on their faces.
That is worth more to me than all of the money in the world.
I have to believe that the end of Jennifer Valentine Jewelry with Creative Co-op does not mean that it is the end of the line for me. I have to believe that it is only the beginning of something greater and more significant. 


The Creative Co-op Catalog Jennifer Valentine section photo (the last)

I am so hoping to be noticed by boutiques interested in my handmade work, and I am working on a new collection in antiqued copper to come soon. I have also been working on my website, SacredCake.com, learning as I go!
It has proven to be difficult, as more people go mobile, I have to make the sight enhanced for Mobile viewing as well. WHEW. It has kinda been kicking my butt. I worked for several days just to get as far as I have, but it is becoming more of what I want it to be...to look more like "me". I am using the WIX.com plug in platform, for those of you interested. Be sure NOT to do what I did and build a website using flash.
SIGH.
Not the way to go for mobile formatting. 

Love and Light to you and yours,
Jennifer